
Blue River's active role in the gem & jewelry
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As part of Blue River Corporation's
commitment to its customers, its management team continually searches
for new opportunities. In 1995 Blue River established Prima Times,
a high brand watch arm, offering exclusive pieces from Audemars Piguet,
Chopard, Patek Philippe, and other renowned design houses. The success
was sudden, with BR quickly building a strong rapport with customers
and suppliers. A strong synergy emerged between BR's watch business
and its acclaimed haute joaillerie, transforming BR Corporation
into the region's pre-eminent one-stop luxury shop.
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Today, the corporation has recently added online retailing to its
growing family of businesses. With the launch of Todaygem.com,
online shoppers are now able to save money and directly purchase
a wide array of Blue River gems and fine jewelry. Meanwhile retail
shoppers are excited by the grand opening of a new Blue River boutique,
slated to open its doors at Siam Paragon in 2006. While the future
continues to speak of even greater success for all members of the
Blue River group.
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